Legal information

Legal information

Privacy Policy

This privacy policy sets out how Bowater Price uses and protects any information that you give Bowater Price when you use this website. Bowater Price is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Bowater Price may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from February 2016.

Financial information privacy policy

We do not store credit card details nor do we share customer financial details with any 3rd parties.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers including social media details


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, mail or social media. We may use the information to customise the website according to your interests.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Use of cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. Cookies are also utilised on social media sites such as, but not restricted to: YouTube, Pinterest, Facebook, Twitter, Google+ and LinkedIn; newsletter sign-up and Google Analytics.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Website Terms and Conditions

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Bowater Price’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website. The 'us' or 'we' refers to the owner of the website (Bowater Price ) whose registered office is GAINSBOROUGH HOUSE, SHEERING LOWER ROAD, SAWBRIDGEWORTH, CM21 9RG. Our company registration number is 03984449 registered in England and Wales. The term 'you' refers to the user or viewer of our website. The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Photos and videos are for illustration purposes only.
  • This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, the following personal information may be stored by us for use by third parties: full name including title, full address including postcode, telephone number(s) and email address(es).
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.




Before we provide services, goods or financing to you and throughout the course of any agreement, the lenders undertake checks for the purposes of carrying out their obligations under this agreement. Exercising their rights under this agreement. Ensuring your continued creditworthiness, preventing fraud and money laundering and to verify your/others identity(ies). These checks require us to process your personal information and if you do not provide this information, we may not be able to offer you these services, goods or financing.

We use the personal information/data that we have collected from you, collected from other sources or we have generated about you, which may include your name, date of birth, residential address, address history, contact details (e.g. email address and telephone number), financial information, employment information, identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address and vehicle details.

What we will do when you apply for finance:

We use your personal information in the following ways:

  • The Lender will use your personal information to search your records at credit reference agencies. If you are an owner, director or partner in a small business, we may also use your information to search your business' records. We will also perform checks on any proposed guarantor of your obligations under the proposed agreement using the information provided. So you must be sure you have your proposed guarantor's agreement to disclose their information. We use the following credit reference agencies:
  • If you enter into an agreement via us, the Lender will give details of this agreement, the payments you make under it and any default or failure to keep to its terms, and any change of name or address, to credit reference agencies. Account information given to these agencies remains on our files for 6 years after the account is closed, whether settled by you or upon default. If you do not enter into an agreement with us, your information will be retained for 12
  • If you enter into an agreement with us, we will keep a record of this agreement for 6 years after the account is closed. If you do not enter into an agreement with us, your information will be retained for 3 months.
  • We will also provide your information to fraud prevention agencies to prevent or detect fraud, money laundering, and to verify your identity. If you give us false or inaccurate information or we suspect or identify fraud, we will record this and may also pass this information to our Group Companies, fraud prevention agencies and other law enforcement agencies involved in fraud prevention to detect, investigate and prevent
  • We may pass your information to our Group Companies, agents and others for the administration of your application or providing a service you have requested related to the proposed agreement. to any guarantor of your obligations under the proposed agreement, to other third parties when required or permitted by law, such as in relation to any legal proceedings or to investigate or prevent crime, or where you give your permission, or in the process of us transferring the proposed agreement or our business to another organisation. If any of these organisations are in other countries in the European Economic Area, they will have similar standards of data protection as in the UK. If any of these organisations are outside of the European Economic Area, your personal information may be transferred to, stored and processed in a country that is not regarded as ensuring an adequate level of protection for personal information under European Union law. We will make sure there are appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your information is adequately protected. For more information on, or to see a copy of, the appropriate safeguards in place please contact us using the contact details below.
  • We will use a scoring or other automated decision-making system to assess your application and to verify your identity. If the results indicate that your identity is not verifiable or that you pose a significant credit risk, we may not be able to provide you with financing. You have rights in relation to this automated decision-making. Please contact us using the contact details provided
  • Where we do not use your information on the basis of your consent or where it is required for compliance with a legal obligation, we use your information because it is in our legitimate interests to do so in order to manage our business efficiently and effectively, to avoid fraud and money laundering, to ensure we provide an appropriate service, to exercise our legal rights and to ensure our records are kept up to date. If we do

collect your personal information by relying on your consent, you have the right to revoke your consent at any time.

  • Our Group Companies trade under the Vanflex, Vehicleflex, Bowaterprice and Midland Autolease Contracts brands.

What the credit reference agencies will do:

  • Whether or not your application for finance proceeds, credit reference agencies will place on your credit file a record of our search including the personal information you provide to us. This record of that search (but not our name) will be seen by other organisations when you apply for credit in the future. A large number of applications within a short period of time could affect your ability to obtain
  • Whether or not your application for finance proceeds, the agencies will link your records and those of your financial associate(s), including any previous and subsequent names. A financial associate is a person with whom you have, or have had, joint personal financial arrangements such as joint accounts or have made joint credit applications. It may be a spouse or partner (not a business partner). These links will remain on your and their files until you or they successfully file for a disassociation at the credit reference
  • The agencies may supply to us credit information such as previous applications and the conduct of accounts in your name and of your financial associate(s) and any business accounts you have, public information such as County Court Judgments and bankruptcies and Electoral Register information, and fraud prevention
  • The agencies use this information to fulfil their legitimate business interests, by ensuring they provide an appropriate service to customers and ensuring that their records are kept up to The agencies will hold your information for six years.
  • More information about credit reference agencies and how they use personal information is available at

What fraud prevention agencies will do:

  • Fraud prevention agencies will use the personal information you provide to us and information collected from other providers, to prevent fraud and money laundering and to verify your identity. They may also allow law enforcement agencies to access and use your personal information to detect, investigate and prevent crime or pass such information to law enforcement agencies. This is on the basis that we and they have a legitimate interest in preventing fraud and money laundering and to verify your identity, in order to protect our business and to comply with laws that apply to us. This processing is also a contractual requirement of the financing you have
  • As part of the processing of your personal information, decisions may be made by automatic means. You may automatically be considered to pose a fraud or money laundering risk if this processing reveals your behaviour to be consistent with that of known fraudsters or money launderers, inconsistent with your previous submissions or if you appear to have hidden your true identity. You have rights in relation to this automated decision-making. Please contact the fraud prevention agencies for more
  • Fraud prevention agencies can hold your personal information for different periods of time, depending on how that data is being
  • If you are considered to pose a fraud or money laundering risk, your information can be held (and a record retained) by fraud prevention agencies for up to six years from its receipt. In this case, we may refuse to provide the financing and other services you have requested, or we may stop providing existing financing to you. Additionally, this may result in others refusing to provide services, financing or employment to you. Please use the contact details provided above if you would like more information about our
  • If fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to 'international frameworks' intended to enable secure data sharing. For more information on, or to see a copy of, the appropriate safeguards in place please contact the fraud prevention

How we and others use the agency information about you:

Some information held by the credit reference and fraud prevention agencies will be disclosed to us and other organisations to, for example:

  • prevent fraud and money laundering by, for example, checking details on applications for credit and credit related or other facilities;
  • checking details on proposals and claims for all types of insurance; checking details of job applications and employees;
  • verify your identity if you or your financial associate(s) applies for other facilities including all types of insurance applications and claims;
  • make decisions on credit, insurance and other facilities, about you, your financial associate(s), members of your household or your business;
  • trace your whereabouts and recover debts that you owe;
  • manage credit and credit related accounts and other facilities; and
  • undertake statistical analysis, training and system
  • carry out customer surveys for internal research purposes

We and other organisations may access and use from other countries the information recorded by fraud prevention agencies. We and other organisations use this information in these ways as it is in our legitimate interests to ensure that we manage our business efficiently, avoid fraud and credit risk, provide appropriate products and services to our customers, and to ensure that our records are kept up to date.

The information held by these agencies may also be used for other purposes for which you give your specific permission or, in very limited circumstances, when required by law or where permitted under relevant data protection and privacy law.

If you want to receive details of the credit reference and/or fraud prevention agencies from whom we obtain and with whom we record information about you, please write to us at Alphabet Customer Information Services at the address below.

Your Rights

You have certain rights regarding your information. These include the rights to access your personal information; to rectify the information we hold about you; to erase your personal information; to restrict our use of your personal information; to object to our use of your personal information; to receive your personal information in a usable electronic format and transmit it to you a third party (right to data portability). If you are unhappy about how your personal data has been used please refer to our complaints policy:  You also have the right to complain to the Information Commissioner's Office using its website: regulates the processing of personal data. If you would like to discuss or exercise such rights, please contact our Data Protection Manager at Bowater Price 6 Cornmarket, High Wycombe, Buckinghamshire, HP11 2BW or email or by telephone on 0345 27 25 100.